See if you have enough points for this item. Sign in. This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:.
The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.
Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. Susan Gunelius. Guerrilla Social Media Marketing. Jay Levinson.
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Save 40% on select Business & Management books + FREE shipping or 50% on Physics eBooks! Authors: Turban, Efraim, Strauss, Judy, Lai, Linda. This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by. Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics) [Efraim Turban, Judy Strauss, Linda Lai] on.
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People Data. Tine Huus. Excel Data Analysis. Hector Guerrero. Free Shipping. Ebook - This is a complete update of the best-selling undergraduate textbook on Electronic Commerce EC. New to this 4th Edition is the addition of material on Social Commerce two chapters ; a new tutorial on the major EC New to this 4th Edition is the addition of material on Social Commerce two chapters ; a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters.
Wherever appropriate, material on Social Commerce has been added to existing chapters. The book is organized into 12 chapters grouped into 6 parts. The leading Undergraduate text on E-Commerce brought completely up to date.
He earned his M. He is also a consultant to major corporations worldwide. Turban's current areas of interest are Web-based decision support systems, using intelligent agents in electronic commerce systems, and collaboration issues in global electronic commerce. She is a research specialist in e-commerce. During this period she scheduled all the classes in business and the MBA program as well as ordering all the text books for the college.
She proof read and edited books by Dr.
Over the years her duties increased to include research, updating information, and adding new views to the books. She served as coordinator of the books that include many co-authors both English speaking and English as a second language persons, so syntax became part of what she does. He worked for over 30 years as a manager and executive responsible for the design and development of large scale enterprise commercial software in the supply chain planning, retail planning and performance management arenas.